Summary
I’m a Growth Lead who blends product, Product‑Led Growth, and GTM (go to market) engineering to turn experiments into revenue. Currently leading growth at StreamAlive; previously led growth & marketing at Spacenova, Cloutflow, and Airbook; taking each from 0 to early traction to middle stage.
Here’s how I lead growth:
- Scope & run experiments across the funnel (0→1 and 1→N): activation lifts, pricing/paywall tests, lifecycle & Product‑Led Growth motions; measure with PostHog and double‑down on winners.
- GTM engineering / automation: build n8n/webhook/CRM workflows that speed lead → opportunity → deal, add enrichment, routing, and alerts.
- Product × Growth: partner with PMs to ship onboarding, feature flags, in‑product triggers, and A/Bs that shorten time‑to‑value.
- Loops > one‑offs: design growth loops that connect acquisition → activation → monetization → retention → expansion/advocacy so wins compound.
Some outcomes I’m proud of:
- Turned inbound sign‑ups into a high‑ticket pipeline via a GTM workflow (no ads, no spray‑and‑pray).
- Shipped Product‑Led Growth experiments that raised trial→paid and improved activation and retention using product‑led touchpoints.
Where I’m strongest:
- PLG strategy & experimentation | GTM automation | AI for growth (content/workflow automation, data‑driven messaging)
- Messaging & positioning, programmatic SEO, cohorts & funnels, lead scoring, analytics.
Roles, Writing, Specialties
Roles I fit: Head of Growth, Growth Lead, Head of Marketing, Marketing Lead, or a hybrid Product & Growth mandate.
If you need someone to design the loop, instrument the data, and ship the automation, end‑to‑end, let’s talk.
Writing @ Experimenting with Growth aka productgrowth.blog (playbooks on growth loops & GTM systems).
Specialties: Leading growth, Product‑Led Growth (PLG), GTM (Go To Market) engineering, GTM automation, growth loops, activation, retention, experimentation, A/B testing, programmatic SEO, PostHog, n8n, lifecycle, onboarding.
Experience
StreamAlive — Leading GTM & Growth
- Building Growth Loops
- AI Automation
- Activation, Retention, Growth Analytics
PLG Consultant — Product & Growth Analytics
- Product and Growth Analytics with PostHog to inform faster decisions.
- Owned Referral, Influencers and Affiliate Growth; Programmatic SEO.
GrowthX® — Fellow
Experimenting With Growth — Author
- Newsletter for GTM engineers, founders, and growth hackers.
- Sharing playbooks and strategies I’ve personally experimented with.
Airbook — Product Growth Manager (GTM)
- Revamped UI, IA, and landing page content.
- Launched the app on Product Hunt (#1 Product of the Day, 900+ upvotes).
- Set up event tracking via Amplitude, Hotjar, GA4; built lifecycle triggers.
- Created sales collateral and helped craft the VC pitch deck.
naas.ai — GTM Consultant
Hex‑Star Universe — Growth Advisor
CloutFlow — Product Marketing Manager
- Led UI revamp; boosted engagement and retention.
- Deployed 50k+ SEO pages; improved digital presence by 100x.
- Built sales collateral; informed product via surveys and call analysis.
Entrepreneur in Residence (Product Growth) — CloutFlow
- Launched product with CEO and product team; balanced marketplace dynamics.
- Onboarded 30k+ creators via influencer strategies; 10× monthly organic traffic.
- Streamlined content creation cycles; accelerated time to publish.
Growth Marketer (Founder’s Office) — CloutFlow
- Analyzed influencer behavior; suggested UI/feature improvements.
- Onboarded 10,000+ creators; generated 40+ B2B leads.
- Created landing pages and digital presence for the brand.
Nervos Network — Community Manager (Trailblazer) · India
- Built a local community of 1000 enthusiasts for Nervos L1 Blockchain and Token.
Spacenova® — Advisor to the Board; CMO; Head of Marketing; Product Marketing
- Advisor to the Board — Feb 2022 – Dec 2024.
- Chief Marketing Officer — Dec 2020 – Jan 2022.
- Head of Marketing — Oct 2020 – Dec 2020.
- Product Marketing — May 2020 – Oct 2020.
- Onboarded 40,000+ students; executed community‑led and organic strategies; generated INR 1M revenue at 5% conversion.
Vync Entertainment — Marketing Consultant
Medito Foundation — Google Online Marketer
Web Developer
Qualki — Marketing Associate
Socialiency Advertising — Marketing Associate
Education
- Y Combinator — Startup School, Startup Growth (June 2022 – September 2022)
- altMBA — altmba53, Seth Godin’s Akimbo Workshops (September 2022 – November 2022)
- International Institute of Information Technology, Bhubaneswar — Bachelor of Technology, BTech in Information Technology (August 2018 – April 2022)
- Akimbo — The Marketing Seminar by Seth Godin, Marketing and Consumer Behaviour (September 2022 – February 2023)