Rishikesh Ranjan — rishikeshranjan.com

// disciplines

Affiliate Kit

/ttm-affiliate-kit

Generate creative kit for affiliate partners. Use when preparing materials for affiliate or partner marketing programs.

manual invocation
allowed-tools:ReadWriteBashGlobGrep
SKILL.md ↗

Overview

Run ttm-affiliate-kit to generate a complete affiliate / partner enablement package: positioned creative, copy variants per channel, claim cards with substantiation, and a one-pager partners can drop into their own funnels. Everything inherits your positioning invariant from .taketomarket/POSITIONING.md.

Use it when you are preparing materials for an affiliate or partner marketing program. The skill produces affiliate-ready copy variants (email, social, ad), positioning-compliant messaging templates, approved proof points and claims pulled from BRAND.md, UTM-tagged links with tracking guidelines, and a single creative kit document written to .taketomarket/AFFILIATE-KIT-[product-slug].md.

Why it matters: affiliates and partners are the highest-drift channel because the assets leave your control. A structured kit with explicit positioning rails is the difference between affiliate-driven growth that compounds and affiliate-driven content that contradicts your own site within a quarter. This is a single-pass analysis workflow (per D-07).

How it works

The command reads and follows the workflow at ${CLAUDE_PLUGIN_ROOT}/workflows/discipline/affiliate-kit.md.

Step 0: First-run inline education

Read .taketomarket/CONFIG.md. Parse first_run_seen (object) and inline_education (boolean, default true).

If inline_education is false: skip this step. Else if first_run_seen.ttm-affiliate-kit is not true, print the explainer below verbatim, then mark this skill as seen:

node "${CLAUDE_PLUGIN_ROOT}/bin/ttm-tools.cjs" first-run mark ttm-affiliate-kit

Use this exact check (bash) to decide whether to print: node "${CLAUDE_PLUGIN_ROOT}/bin/ttm-tools.cjs" first-run check ttm-affiliate-kit --raw — the JSON seen field is true once the explainer has run before.

Explainer for /ttm-affiliate-kit

/ttm-affiliate-kit generates a complete affiliate / partner enablement package: positioned creative, copy variants per channel, claim cards with substantiation, and a one-pager partners can drop into their own funnels. Everything inherits your positioning invariant.

Why it matters: affiliates and partners are the highest-drift channel because the assets leave your control. A structured kit with explicit positioning rails is the difference between affiliate-driven growth that compounds and affiliate-driven content that contradicts your own site within a quarter.

(Canonical source: references/inline-education-blurbs.md. Embedded verbatim because workflows do not @-resolve files at runtime.)

Purpose

Generate a creative kit for affiliate partners including approved messaging, banner specs, email swipes, and tracking requirements. Uses affiliate playbook constraints for quality. Single-pass analysis workflow per D-07.

Required reading

  • ${CLAUDE_PLUGIN_ROOT}/references/context-loading.md
  • ${CLAUDE_PLUGIN_ROOT}/playbooks/affiliate.md

Constraints

Process

Text-Mode Detection

Text mode (--text flag): Set TEXT_MODE=true if --text is present in $ARGUMENTS or if the runtime is not Claude Code. When TEXT_MODE is active, replace every AskUserQuestion call with a plain-text numbered list.

Detection:

if echo "$ARGUMENTS" | grep -q -- '--text'; then TEXT_MODE=true; fi

If AskUserQuestion tool is not available in the current runtime, set TEXT_MODE=true.

Step 1: Load Context

takeToMarket > LOADING CONTEXT FOR AFFILIATE KIT

Tier 1 summaries (lines 1 to <!-- END_SUMMARY -->) from all 9 .taketomarket/ reference files.

Tier 2 (full): .taketomarket/POSITIONING.md, .taketomarket/BRAND.md, .taketomarket/ICP.md, .taketomarket/METRICS.md

Playbook gates: ${CLAUDE_PLUGIN_ROOT}/playbooks/affiliate.md

If .taketomarket/POSITIONING.md does not exist: Error and exit.

Step 2: Gather Kit Parameters

Ask the user:

  1. "What product/offer is this affiliate kit for?"
  2. "Commission structure? (percentage, flat fee, tiered)"
  3. "Cookie/attribution window? (e.g., 30 days, 90 days)"
  4. "Landing page URL for affiliates to link to?"
  5. "Target affiliate types? (content creators, email marketers, comparison sites, coupon sites)"

Store responses as PRODUCT_NAME, COMMISSION, COOKIE_WINDOW, LANDING_URL, AFFILIATE_TYPES.

Step 3: Generate Creative Kit

takeToMarket > GENERATING AFFILIATE CREATIVE KIT

Produce a complete kit with these sections:

Approved Messaging

  • 3 headline variations aligned with POSITIONING.md differentiator
  • 3 description variations using BRAND.md voice
  • Approved claims list from BRAND.md proof points only
  • Banned claims/language from BRAND.md banned words + POSITIONING.md must-not-say

Email Swipes

  • 3 email templates (short/medium/long) targeting ICP pain points
  • Subject line options per template (30-60 chars, no spam triggers per email playbook)
  • FTC affiliate disclosure included in each template

Banner Specs

  • Recommended sizes: 300x250, 728x90, 160x600 (per affiliate playbook format rules)
  • Brand color codes and logo usage from BRAND.md
  • Max 20% text area, visible CTA, product name

Tracking Requirements

  • UTM format: utm_source=affiliate&utm_medium=[affiliate-name]&utm_campaign=[campaign-slug]
  • Cookie window: ${COOKIE_WINDOW}
  • Attribution model from METRICS.md (first-touch or last-touch)
  • Commission structure: ${COMMISSION}
  • Payout terms (schedule, minimum threshold, payment method)

Compliance Rules

  • FTC disclosure template: "This post contains affiliate links. I may earn a commission if you make a purchase."
  • Prohibited promotion methods (spam, misleading claims, trademark bidding)
  • Brand usage guidelines from BRAND.md
  • No income or results guarantees

Step 4: Write Kit File

Generate a URL-safe slug from PRODUCT_NAME. Write to .taketomarket/AFFILIATE-KIT-[product-slug].md.

Kit file structure:

# Affiliate Creative Kit: [Product Name]
Generated: [date]
Commission: [structure]
Cookie Window: [duration]

## Approved Messaging
[headlines, descriptions, claims, banned language]

## Email Swipes
[3 templates with subject lines]

## Banner Specs
[sizes, brand guidelines, requirements]

## Tracking Requirements
[UTM format, attribution, commission, payouts]

## Compliance Rules
[FTC disclosure, prohibited methods, brand guidelines]

Step 5: Completion

========================================
takeToMarket > AFFILIATE KIT COMPLETE
========================================
Product: ${PRODUCT_NAME} | Sections: 5 | File: .taketomarket/AFFILIATE-KIT-[slug].md

Display summary of kit contents and confirm file location.

Step 6: Final humanization (MANDATORY)

Every external kit asset (partner email templates, kit copy, promotional snippets, etc.) MUST pass through /ttm-humanize before write.

For each draft asset produced in this phase:

  1. Invoke /ttm-humanize <draft-path> via the Skill tool.
  2. Wait for the rewritten version.
  3. Write the humanized output to the final asset destination.
  4. Do not write the un-humanized draft.

Internal state files (campaign briefs, manifests, STATE.md) are exempt.

Success criteria

  • All 5 sections generated (Approved Messaging, Email Swipes, Banner Specs, Tracking Requirements, Compliance Rules)
  • Approved claims and banned-language lists sourced from BRAND.md + POSITIONING.md
  • FTC disclosure included in every email swipe template
  • UTM format and attribution model present in tracking section
  • Kit file written to .taketomarket/AFFILIATE-KIT-[product-slug].md
  • Each external kit asset (partner emails, kit copy, snippets) passed through /ttm-humanize before write.

What if this doesn't fit?

Looks like /ttm-affiliate-kit can't do that yet.

  • Want a new skill? /ttm-request-skill
  • Existing skill needs work? /ttm-improve-skill